Before the end of July, I'll be launching a 30 day challenge helping business owners “niche down” and get more focused in their marketing.
One of the keys to success in this process is identifying a target audience that really cares about solving a problem or achieving a desire they've got.
And when I say they really care, I mean they are…
…irrationally passionate about it.
For example, there are online forums and message boards and Facebook groups dedicated to the topic.
And if that irrational passion exists, then you'll wanna dig a bit deeper.
Does that target audience have a “special language” they use to talk about the topic?
Are there events around the topic?
Are there gurus who people follow on the topic?
If the answers to all of these questions is “yes,” then you might just be on to a profitable niche.
…and that gives you an opportunity to swoop in with your expertise and put yourself right in front of a living, breathing group of people and present YOUR solution to their problem.
My upcoming 30 Day Niche Challenge goes deeper into this.
And so does the new 11 Modules Predictable Revenue Course which is coming later this summer.
But for now, I suggest you grab yourself a copy of Russell Brunson's “Expert Secrets,” which walks you step-by-step through identifying an opportunity and building a business around it which showcases your expertise and talents.
It's an easy read.
There are some entertaining illustrations.
And you even get to see Russell's famous webinar framework – which he's coined the “Perfect Webinar” (you can decide for yourself just how perfect it is).
Anywhoo… you can grab the book here for just the cost of shipping.
And while there are several upsells, none of them are necessary unless you prefer consuming the same info via audio or video.
If not, the book is all you need.