If you’re sending people to your business website, chances are you want them to take some kind of action while they’re there. Maybe you want them to join your email list, sign up for a consultation, register for an event, or buy something from you on the spot. But the cold, hard fact is that somewhere […]

Every visitor to your business’s website is one stage or another of what’s known as the ‘buying cycle.’ In general, the buying cycle is broken into three different stages: awareness, consideration, and purchase. But no matter what stage of the buying cycle they are in, if you want to keep them moving forward toward making […]

While talking in front of a room of business owners recently, I used the term CTA. One guy – who, it turns out was a former Marine – asked what a “call to arms” had to do with business marketing. CTA, of course, doesn’t mean “call to arms,” but, instead, it’s an abbreviation for “call […]