If you’re an author, speaker, or area expert with a following online, people probably care what you think. The fact is you are the brand… and your brand has a lot to do with why people buy what you’re selling. Maybe it’s books or coaching or online courses. But there’s no reason you should limit […]
7 Lead Generation Ideas To Grow Your Business Online
It doesn’t matter what business you’re in, you need prospects coming into your marketing funnel. You need people out there, who want what you have, to express enough interest that they first become leads and then become customers. Your business might be online or it might be offline, but either way, you can benefit from […]
How To Make Your Website’s Pop-ups More Effective and Less Annoying
Pop-ups have gotten a bad reputation. Sites using pop-ups to build their email list could potentially suffer from higher bounce rates (people leaving their site quickly) or the wrath of Google, which has publicly stated that pages with certain types of pop-ups can be subject to lower rankings in search results. But despite all of […]
9 Examples of How Pay-Per-Click Goes Way Beyond Adwords
Google’s Adword advertising platform may seem like it’s cornered the market on PPC (pay-per-click) ads, but there are actually a ton of other players worth considering. And, often times, you may find that an alternative to Adwords is a better fit for the audience you’re trying to reach anyway. Here are a few choices to consider […]
9 Reasons You Need To Be Doing More Content Marketing
Before I dive into the “why,” let’s talk about the “what.” Content marketing is nothing new, but it’s being used more frequently and effectively than ever before. Put simply, it is a subtle form of marketing your brand, product, or service through content… like social media posts, videos, or blog. Great content informs, educates, or […]
