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Back around 2009, I started this site as a blog about, well, marketing. Oh man how things have changed. What started as a hobby soon became a consulting business. Then I added training. …and then marketing services. Today, Baer On Marketing serves as marketing partner to professionals in the worlds of consulting, financial and insurance, […]
How Financial Advisors Can Identify Their IDEAL Client
If there’s one mistake that new (and sometimes even established) financial advisors make, it’s this: failing to develop a clear vision of an ideal client. Too often we think our service offerings are “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your […]
Here Are 7 Marketing Tools You Should Be Using To Promote Your Business
Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already […]
How to Get More Positive Online Reviews for Your Business
I’m going to assume you already know the importance of online reviews. More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business. In fact, as a savvy business owner, you’ve undoubtedly heeded the advice about claiming your listings, optimizing your profiles on review sites, and […]
How Financial Advisors Can Use Quizzes To Attract New Clients
If you’re a Financial Advisor, chances are good that your lead generation is stuck in the past. Like most in your industry, your days are probably filled with local networking events, seminars, and coffee meetings. But the internet and the critical role of social media in our daily lives has given rise to a whole […]
Ringless Voicemail for Insurance Agents
You know those charming insurance commercials where the agent is portrayed as a pillar of the community, always on hand when a problem arises. Unfortunately, the general public’s perception of insurance professionals is somewhat different. Many Americans see agents more like car salesmen than individuals who are in the business of helping others. And when […]