Welcome To Baer On Marketing [Start Here]

Back around 2009, I started this site as a blog about, well, marketing. Oh man how things have changed. What started as a hobby soon became a consulting business. Then I added training. …and then marketing services. Today, Baer On Marketing serves as marketing partner to professionals in the worlds of consulting, financial and insurance, […]

Local Business Revenue Opportunities With Proximity Marketing

As mobile continues to outshine PCs in the content delivery market, it’s important to be aware that if you’re not ready for mobile, you’re missing out on the potential revenue that mobile can bring. Mobile marketing goes far beyond the ability for your prospects to easily navigate your website on their smartphones. And it’s not […]

Webinar Slide Secrets: How to Create Attention Grabbing Presentations

If the very thought of creating PowerPoint slides for your next webinar makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them. Now that you’re preparing your own presentations, how can you ensure your audience doesn’t feel the same […]

5 Reasons Every Financial Advisor Needs a Book

If you are struggling to bring in new clients to your financial advising practice, chances are the answer lies in your marketing plan. For most financial advisors, marketing seems to be an afterthought. And concerns over compliance always seem to get in the way. But without effective marketing, you’ll need to resort to the manual […]

Add Visual Impact To Your Press Releases With Video and Other Media

You probably thought that a press release was just a boring old news announcement! No any longer! These days, press releases can contain all sorts of visual multimedia. Everything from video to audio clips to infographics and more. With online press releases, you can have links that go to your website or other websites. How […]

How To Write An Engaging Press Release

Okay, so you published and distributed your very own press release. That’s awesome news… because press releases are among the hottest marketing tools available in an online marketer’s toolbox. Press releases work well for small companies, large companies, and organizations of pretty much any size. When you use press releases to market, they carry more […]