Back around 2009, I started this site as a blog about, well, marketing. Oh man how things have changed. What started as a hobby soon became a consulting business. Then I added training. …and then marketing services. Today, I’m serve as Creative Partner at the firm Prepared Marketing, working with professionals in the worlds of […]
“Set-it-and-Forget-it” List Building Strategies
There’s a common mistake in list building… Limiting your list-building activities to one or two tactics… and depriving people who encounter you and your business the opportunity to join your list where and when they find you. Have you created, set up or installed all of the following? If not—if there’s even one of these […]
Affiliate Tracking & Management Software Options For Digital Product Sellers
If you are running an affiliate or referral program for your business, you need an easy way to track and manage the traffic your receive from your referral partners. You also want to ensure transparency in the process for your affiliates, so they can trust they’ll get paid, as promised, for promoting your business. Fortunately, […]
Russell Brunson & An Irrationally Passionate Audience
Before the end of July, I’ll be launching a 30 day challenge helping business owners “niche down” and get more focused in their marketing. One of the keys to success in this process is identifying a target audience that really cares about solving a problem or achieving a desire they’ve got. And when I say they […]
How To Get People To Pay For Your Expert Advice
First, let me say that I’m not a big fan of the whole “cult-like” world that surrounds Russell Brunson and his page-building software, ClickFunnels. In fact, I cancelled my subscription back in 2017 because there were constant bugs and the pages were slow to load. But that doesn’t mean I don’t have a tremendous respect for […]
Never Run Out Of Email Marketing Ideas Again
No doubt that email marketing is an effective marketing tool, but the big question is, “What should I email to my list?” It doesn’t matter what niche you’re in, there is always plenty to share with your list. Never let writer’s block keep you from using something as valuable as your mailing list. Here are […]