Back around 2009, I started this site as a blog about, well, marketing. Oh man how things have changed. What started as a hobby soon became a consulting business. Then I added training. …and then marketing services. Today, I serve as Co-Owner and Creative Partner at the marketing strategy firm The Prepared Group, where we […]
More Perfect Marketing Ep. 205 – The Journey from SaaS to Service-Based Marketing (with Dave Schneider)
In this episode, David Baer is joined by the insightful and experienced Dave Schneider, founder of Shortlist. Get ready to dive into the world of SEO and marketing as they discuss the ins and outs of building successful businesses through effective marketing strategies. From SEO goals and website performance to the future of SEO and […]
More Perfect Marketing Ep. 204 – Influencer Marketing and UGC: Harnessing the Power of Social Proof and Authenticity (with Audrey Donaldson)
Audrey Donaldson is the Founder & CEO of The Doyen Agency, an Influencer Marketing & UGC Agency connecting Influencers & UGC Creators to Brands. In this episode, Audrey explores the collaboration between brands with influencers and user-generated content creators. Episode Breakdown 00:01 – Influencer Marketing Unveiled: Unlock the Power of User-Generated Content Dive into the […]
More Perfect Marketing Ep. 203 – How To Build Client Trust Using First-Time Offers (with Craig Andrews)
Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. A First-Time Offer is like a coffee date that accelerates high-ticket sales. Episode Breakdown 00:00 – Unlocking Marketing Magic: Join us as […]
More Perfect Marketing Ep. 202 – Leveraging Data to Drive Email Marketing Success (with Tobi Chapman)
Tobi Chapman started his career in email copywriting, recognizing its importance in various aspects of business. After working in this field for a year, he decided to delve deeper into ecommerce and email marketing. Tobi specialized in retention marketing for direct-to-consumer health and wellness brands. His main goal was to help these brands improve their […]
More Perfect Marketing Ep. 201 – The Cool Kids Master Numbers To Scale Their Campaigns (with Zachary J. Radford)
Zachary J. Radford is the founder of Direct Response Secrets, He helps self funded entrepreneurs get to 7 figures without wasting money on ineffective ads or relying solely on their current skills by leveraging direct response to make running a business simple, predictable, and fun! With two decades of experience in the trenches, he has […]