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What’s a seven-letter word for the most important aspect of email marketing that you’re probably overlooking? The answer is “metrics.” Email marketing metrics can be a little confusing to understand, but they’re important to track if you want to make sure your email campaigns are effective. In this episode, we’ll walk you through the most […]

Claiming the title “author” can help your business in more ways than you may think. By becoming an author, you can position yourself as an expert in your field, which can help attract new customers and grow your business. Writing a book can also be a great marketing tool, helping you promote your business and […]

When it comes to marketing, the word “funnel” can be intimidating, overwhelming, and confusing. Most business owners think of funnels solely in terms of lead generation. But the truth is, there’s so much more to them than that. After launching 450+ funnels, and building two sales funnel teams from scratch at King Kong, & Foundr, […]

Sometimes it just helps to sit down, let your worries pour out from inside of you, and have someone there to listen. It helps even more when that person is a trained and experience expert who can help guide you toward an answer. That, in a nutshell, describes today’s guest. John Follis co-founded a Madison […]