Have you ever thought “Hey… I've got a ton of email addresses. Maybe, someday, I should send these folks an email.”
Something tells me you probably never got around to it.
⇨ Maybe you just got too busy.
⇨ Maybe you didn't know what to send them.
⇨ Maybe you were concerned that people would get annoyed if you emailed them.
If you've ever thought any of these things, you're not alone. Because there are businesses all across the globe sitting one a stack of email addresses of prospects and customers who they have NEVER emailed.
But, for you, that could all change right now…
Because when you MAKE THE DECISION TO USE EMAIL FOR MARKETING, you can start…
⇨ Reconnect with former customers and clients.
⇨ Generate sales on autopilot.
⇨ Creating more predictable profits.
Let me share some secrets to creating successful email marketing…
Sure, email marketing might seem daunting at first… but by using a few simple techniques you’ll be way ahead of most other businesses out there.
Here are a few things to get you going in the right direction:
Using An Awesome Subject Line
It all starts with the subject line. This is where you get the user’s attention and try to get them to open and read your email. While it can sometimes pay to try to write something clever, it usually works really well to just keep it reasonably short and give a hint of what’s inside the email so the user knows what to expect. Try to avoid hyping it up too much or sounding like a salesman. Think about the person on the other end as a friend, not someone you’re marketing to.
Hooking Your Reader Early
Once the user opens up your email you want to hook them immediately, in the first few seconds of reading. That’s really all you have until they decide whether to keep reading or move on to the next email in their inbox. The best way to do this is to deliver the most valuable part of your email right away. Don’t drag on and on in the body copy either, but try to boil the email down to its essentials. Shorter is almost always better, and again you should try to write as if you’re writing to a friend. Casual, conversational and simple is the way to go.
Including A Powerful Call to Action
Most likely the purpose of the email you’re sending out is to get the user to do something. You may want them to sign up for a membership on your site, or get them to purchase something. Whatever it is, the call to action is the part where you actually ask them to do it. Usually, the best way to do it is including a big button they just can’t miss, saying something simple like “Download now” or “Register free”. You can also include in-content links in your body copy to increase the chances of them actually taking action.
Split Testing Your Emails
The best way to learn what works with your particular list is making a habit of split testing things like your subject line and call to action. Simply send out different email variations to smaller segments of your list and look at your stats to see what works and what doesn’t.
I know what you're thinking…
“Wow, David, That Sounds Like A Lot Of Work!”
Don't worry… I've got your back.
In fact, I want to caution you NOT to try to make email work on your own… because it can take years before you get it mastered (I should know… I've been using email to sell since the mid-90's).
High-profit email marketing is an area of expertise that requires specialized writing skills, campaign strategizing and sequencing, and a myriad of subtleties.
Look… if it was easy, everyone would be doing it, right?
Point is… email is the fastest, easiest, and cheapest way to ramp up, revitalize, and rocket your sales and profits…
But… NOT with the sort of lame, passionless and misapplied embarrassments being offered up by most businesses as “email marketing” these days.
Most are trying to apply email marketing with their heads screwed on backwards.
That takes some time to fix.
⇨ They have no idea which key performance indicators matter when it comes to email.
⇨ They don't know if emails should be short, long, filled with images, or plain text.
⇨ They're scared of coming across at being too “salesy” …so they avoid selling in lieu of “content.”
So listen, if you're lack of email marketing expertise is causing you to struggle, experience massive frustration, has you wasting tons of time (or money), or has left you with limited energy…
Hire Me to WRITE YOUR EMAIL CAMPAIGNS FOR YOU!
But before you whip out that credit card, I should let you know that my writing style is all about driving sales. It's aggressive. And that means it may not be the perfect fit for you.
Which is why I limit those I work with to visionaries who recognize the potential of a well-crafted email campaign designed to bring in the bucks… but also designed to drive away those annoying folks on your list who will never buy from you (it's pretty darn near impossible to be all things to all people in business).
There are other criteria too, like list size, list health, and how much you charge for the things you sell.
So if you're interested in the potential of working together, the next step is to apply for my FREE, 30-MINUTE HIDDEN EMAIL PROFITS DISCOVERY SESSION.
You can do it right here and it only will take a couple minutes