Have you ever thought “Hey… I've got a ton of email addresses. Maybe, someday, I should send these folks an email.”
Something tells me you probably never got around to it.
Maybe you just got too busy.
Maybe you didn't know what to send them.
Maybe you were concerned that people would get annoyed if you emailed them.
If you've ever thought any of these things, you're not alone. Because there are businesses all across the globe sitting one a stack of email addresses of prospects and customers who they have NEVER emailed.
But, for you, that could all change right now…
Because when you MAKE THE DECISION TO USE EMAIL FOR MARKETING, you can start…
• Reconnect with former customers and clients.
• Generate sales on autopilot.
• Creating more predictable profits.
Let me share some secrets to creating successful email marketing…
Sure, email marketing might seem daunting at first… but by using a few simple techniques you’ll be way ahead of most other businesses out there.
Here are a few things to get you going in the right direction:
An Awesome Subject Line
It all starts with the subject line. This is where you get the user’s attention and try to get them to open and read your email. While it can sometimes pay to try to make something clever, it usually works really well to just keep it reasonably short and give a hint of what’s inside the email so the user knows what to expect. Try to avoid hyping it up too much or sounding like a salesman. Think about the person on the other end as a friend, not someone you’re marketing to.
Hooking Your Reader Early
Once the user opens up your email you want to hook them immediately, in the first few seconds of reading. That’s really all you have until they decide whether to keep reading or move on to the next email in their inbox. The best way to do this is to deliver the most valuable part of your email right away. Don’t drag on and on in the body copy either, but try to boil the email down to its essentials. Shorter is almost always better, and again you should try to write as if you’re writing to a friend. Casual, conversational and simple is the way to go.
Powerful Call to Action
Most likely the purpose of the email you’re sending out is to get the user to do something. You may want them to sign up for a membership on your site, or get them to purchase something. Whatever it is, the call to action is the part where you actually ask them to do it. Usually, the best way to do it is including a big button they just can’t miss, saying something simple like “Download now” or “Register free”. You can also include in-content links in your body copy to increase the chances of them actually taking action.
The best way to learn what works with your particular list is making a habit of split testing things like your subject line and call to action. Simply send out different email variations to smaller segments of your list and look at your stats to see what works and what doesn’t.
Wow, David, That Sounds Like A Lot Of Work!
Don't worry… I've got your back. When you sign up for Email Marketing Consulting through my EMAIL Strategist Program, you'll have a digital marketing professional with you every step of the way… helping you to create and deploy your very own profitable email marketing campaigns.
When you sign up as an Email Marketing Consulting client, you'll get…
1) An email marketing audit, where I'll review your current opportunities and help you decide the best path forward to achieve your specific email marketing goals.
2) Monthly strategy and/or writing sessions.
3) Lead capture and list building program development.
You get all of this when you sign up for Email Marketing Consulting through our EMAIL Strategist Program.
(Got questions before you sign up? Reach out to me here.)