Back around 2009, I started this site as a blog about, well, marketing. Oh man how things have changed. What started as a hobby soon became a consulting business. Then I added training. …and then marketing services. Today, I’m serve as Creative Partner at the firm Prepared Marketing, working with professionals in the worlds of […]
Why You Need To Be Using Messenger Marketing For Your Business
Most people are surprised when I tell then that they are more downloads of the Facebook Messenger Mobile App (in the U.S.) than there are downloads of any other app for their phone. Facebook Messenger, the world’s largest mobile messaging app (which, at the time of this writing, has more than 1.3 billion monthly active […]
How to Use Text Stories to Market Your Business
Getting attention in an extremely noisy online marketplace can be tough for any business. Not only are there a slew of other advertisers competing for the attention of your prospective customers… there are also distractions ranging from political and social issues to viral social media memes and videos. What’s a business to do? One highly […]
How Financial Advisors Can Identify Their IDEAL Client
If there’s one mistake that new (and sometimes even established) financial advisors make, it’s this: failing to develop a clear vision of an ideal client. Too often we think our service offerings are “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your […]
Here Are 7 Marketing Tools You Should Be Using To Promote Your Business
Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already […]
How to Get More Positive Online Reviews for Your Business
I’m going to assume you already know the importance of online reviews. More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business. In fact, as a savvy business owner, you’ve undoubtedly heeded the advice about claiming your listings, optimizing your profiles on review sites, and […]