Attention: Business Owners & Entrepreneurs
If Your Business Isn't Using Smart, Strategic Sales Copy… You're Probably Leaving Some Serious Simoleons On The Table!
Is your business missing out on the types of revenues you deserve? Are your ideal prospective buyers failing to materialize in the numbers they should? And are too many of those who do show some initial interest in what you've got to offer… turning to your competition instead?
The answer to your woes might be simpler than you think…
What you might just be missing is the persuasively positioned prose known as sales copy.
Now before you start thinking, “but I know how to write,” it's important that you realize…
Sales Copy Is Completely Different From Other Types Of Writing
Great sales copy is designed to catch your ideal prospect's attention, stir up their emotions around whatever your sales copy is discussing, and inch them closer and closer to feeling like they can't live without the thing you're offering… to the point they whip out their credit card and BUY.
When you employ smart, strategic sales copy, there are critical elements that must be considered if you expect words to have an impact. These include…
• Getting to the heart of your prospect's deepest needs, wants, and desires when it comes to the area where your offer can help them.
• Creating a big, compelling idea that explains why you’re the BEST solution to those needs.
• Positioning yourself with powerful headlines designed to instantly tells your prospects “You're In The Right Place… Keep Reading!”
• Strategically laying our all the benefits of your products and services… so your prospects can project themselves into a happier future state once they've bought your solution to their problem.
• Demonstrating that what you're offering actually works by backing up your claims with proof, testimonials, statistics, etc.
• Structuring your copy in a way that's easy-to-consume and effective at setting you up for greater sales success
• Creating an irresistible offer that make buying from you the no-brainer obvious choice.
• Utilizing the right language to connect with your prospects in a way that makes them feel understood by you.
• Driving response from prospects through clear and bold direction so they know exactly what to do next to get what they want.
Are you using these tactics in your sales materials, on your website, or in your email communications?
If not, keep reading…
Because in just a moment I'll be sharing exactly how you can start extracting more mullah from your business when you engage my direct response sales copywriting services.
You see, while most businesses out there are neglecting the sales opportunities that come from utilizing a seasoned direct response copywriter, you've stumbled up an opportunity your competitors probably don't even know exists…
That's because when you've got a solid dose of direct response copy on your side, it could easily be your hardest-working salesperson, working 24/7/365, driving more sales for you… even while you sleep.
You see, unlike “branding…”
Direct Response Copy Brings You Immediate Sales
With the right sales copy in place, you can take a stone-cold prospect, and gently apply just the right pressure to convert them into a white-hot action taker, ready to whip out their wallet and hand over some of their hard earned dollars.
This immediacy is what makes direct response copy so effective. No longer will you need to wait days, weeks, or months to determine if your marketing is working for you.
Instead, an email campaign or a sales page can get your phone ringing, your calendar filling up, or orders piling up like clockwork… all thanks to the salesmanship of persuasive prose.
Provided, that is, your copy is leveraging the most important word in the entire english language…
When you use sales copy to talk to your prospects… ABOUT your prospects, they will pay attention.
This is why each and every copy assignment I take on starts with the critical element of research.
• Research that will uncover your prospects deepest desires
• Research that reveals the hot button talking point your copy must include
• Research that demonstrates that you know your prospects better than any of your competition
Because, really… who really cares how long you've been in business or what special methods or ingredients or software you use. The REAL reason buying decisions are made have virtually nothing to do with you… and everything to do with your prospect.
So if they know you can solve their problems, and you're able connect with them on a personal level and provide proof of what you can do for them through testimonials or statistics, for example, you're well on your way to getting them hooked and reeling them in.
At this point, you might be thinking to yourself…
“Why do I need a direct response copywriter?”
Well, since we probably haven't met, and I've not yet seen your current copy… there's no to know that you DO need someone like me to help with your sales copy.
But if, after reading this far, you're starting to realize that creatively crafted copy could culminate in capturing copious cases of cash (sorry, I got caught up in alliteration there)… then it might be a good idea for us to chat.
You see, most clients who come to me have already seen some success with – and know the value of – effective marketing. So engaging me is a logical next step in realizing even greater profits.
They know that high-profit sales copywriting is an area of expertise that requires specialized writing skills, campaign strategizing and sequencing, and a myriad of subtleties.
Point is… the right sales copy (in the form of ads, emails, and sales letters) can be the fastest, easiest, and cheapest way to ramp up, revitalize, and rocket your sales and profits.
Which is why you should consider…
Hiring Me to Write Sales Copy For You
Now, before you whip out that credit card, I should warn you that my writing style is all about driving sales. It can be aggressive. And that means it may not be the perfect fit for you.
Which is why I limit those I work with to visionary business owners who recognize the potential of a well-crafted sales letter or email campaign designed to bring in beaucoup bucks… (and also designed to drive away those annoying folks on your list who will never buy from you – after all, it's pretty darn near impossible to be all things to all people in business.
Oh, and about my fee… I work on either a project or retainer basis. Projects are priced based on the materials involved, turnaround time required, and how many revisions you may need. For example, small projects like social media ad copy or postcards start at $500, while larger projects like long form sales letters or email sequences typically start around $3500. For ongoing work, my retainers run in the mid-four-figures per month. If that's not in the ballpark of your budget, you might want to consider my sales copy course or my email marketing templates.
However, if you ARE interested in the potential of working together, the next step is to schedule a brief conversation with me.