First, let me say that I'm not a big fan of the whole “cult-like” world that surrounds Russell Brunson and his page-building software, ClickFunnels.
In fact, I cancelled my subscription back in 2017 because there were constant bugs and the pages were slow to load.
But that doesn't mean I don't have a tremendous respect for the ideas Russell shares and promotes.
That's one reason I recommend his book, Expert Secrets, to so many of my clients.
The book is sold on the premise that you can take you “expert” knowledge in just about any area…
…and turn it into a business (and he's not shy about showing you how his software can make things even easier).
But this isn't about ClickFunnels.
Or even about starting a new business around your expertise.
The reason I recommend this book is because it lays out the core ideas behind the systems you need to masterfully drive more business you way.
Because successful online selling is all about…
- Communicating correctly with the people who entered into your funnels…
- Understand how to tell your brand's story… (mastering “story selling”)
- How well you can use the fundamentals of persuasion to build rapport with your website visitors…
- Build a tribe of people who bought from you over and over again, and became lifelong customers…
- Change your company from a “transactional” business into a “transformational” movement!
And true to what he teaches, Russell is offering this book in a simple “free plus shipping” funnel that could – if you bought everything being offered would have you parting with nearly $750 after all is said and done.
Because a) you probably don't need most of the “upsells” and b) even if you think you do, most of them will likely never get opened or used.
Here's what you'll find inside this “free plus shipping” book funnel…
The aforementioned book… “Expert Secrets,” which I highly recommend you buy AND READ.
After you hand over your contact and shipping details, you'll then be offered what's known as a “bump” offer – which is basically saying “oh… while you're waiting for the book to arrive in the mail, how 'bout adding on the audio version which you can download and listen to right now!”
You get instant gratification… and Russell's company gets to increase their average transaction value.
This is then followed by…
…videos from a 2-day live event covering the content you'll find in the book
…a complete box set of all of Russell's current books
…and a funnel analytics software that Russell's company recently acquired
Each of these bumps and upsells are certainly valuable.
Especially if you learn better through audio or video than books.
But it's important to understand that if you're just dipping your toe in the water here…
BTW… When you splurge on “Expert Secrets” for a whopping $9.95 (or $19.95 outside of North America) a full $1 of that gets sent my way.
You see, the “real” affiliate commissions come with the upsells… which are 100% not necessary unless you feel you must have them. My recommendation is to just buy the book.