Imagine a small local business being able to tap into a network of well-positioned influencers. Specifically college athletes. Thanks to a 2021 Supreme Court ruling, these young influencers now have the ability to earn money for endorsing products and services, just like professional athletes.
This creates a win-win situation for both the influencers (who are now first fully empowered to make money on their brand) and the business owners who can benefit from the new influence marketplace.
On this episode, we welcome Ray Austin, to discuss this new opportunity, and explore several other innovative ways he's helping connect athletes to businesses and consumers.
Ray is a former professional football player for the Chicago Bears and the New York Jets. He's also an established actor with his current role on FOX's new hit show “The Big Leap” as Treycen.
Ray is the Co-founder & Commissioner of the Fan-Controlled Sports & Entertainment (FCSE), a mobile sports technology platform and the world's first fan-run pro sports and entertainment company
Ray is also Co-Founder and the Chief Brand Officer of ATHLYTR , a NIL (name, images, likeness) Athletic Platform to help ALL student athlete's grow their brand through NIL.
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