Influencer marketing is nothing new… though the medium where we find influencers today is rather different from the past. It could be argued that the “original” influencers were the ones with the power of the press. Publishers, columnists, and traditional journalists were able to leverage their relationships with public figures and companies in order to gain exposure for their stories or campaigns.
As media technology progressed, so did the concept of influencer marketing as social media platforms enabled people from all walks of life to become influential voices online. Fast-forward to today and influencers are now a massive industry, with celebrities, bloggers, YouTubers and everyday people making money through sharing their views and opinions on products or services. In many ways, the definition of “influence” has changed since those early days; it is no longer limited only to traditional journalism or those with strong relationships but rather open to anyone who builds an engaged following online.
In this episode, we chat with Danielle Wiley, who as the founder and CEO of the agency Sway Group, supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns.