More Perfect Marketing Ep. 15- The One About Creating and Bringing a New Product To Market (with Ron Richard)

Creating and launching a new product can be an adventure. And while it's become easier and easier to launch digital products into the market, we shouldn't forget about physical products. In this episode, we speak with Ron Richard, a seasoned expert specializing in the medical device, medical diagnostic, and life science market segments.

With over 35 years of experience in the Medical Industry, having gained extensive knowledge and experience in respiratory, pulmonary, and sleep medicine.

Ron's involvement in owning and operating home care companies, sleep laboratories, manufacturers, and distribution businesses became instrumental in developing and designing several products used in the treatment and diagnosis of chronic health care conditions. Ron's passion for his work has resulted in launching over 40 major products resulting in sales of over $1B.

In 2004, Ron was awarded “Home Care Person of the Year” followed by Top Tech Executive in 2011 in San Diego and with 17 patents in the medical field under his belt all while launching over 40 new products, managing sales in Asia, Europe, and South America, and formulating new product FDA submissions, coordinate registration processes for security protocols of HIPAA/PCI/ISO/HITRUST, medical device, medical diagnostic, and life science market segments for 25 years. BLD Consulting formed in 2011 was only a natural progression in Ron’s career which became a center stone of all his collective expertise in the Medical Industry focusing on sales, marketing, digital, web design, and overall supporting medical device manufacturers, hospitals, homecare, physician-based businesses, as well as clinical trials.

During his involvement as an inventor, investor, and entrepreneur, Ron worked with investors and helped them turn their ideas, as they mulled over a cup of coffee, into a product that benefits people worldwide. Ron’s book, “Someday is TODAY!” walks you through the invention process, taking drawings scribbled on a napkin to a patented product sold on shelves.

You can find Ron and his book at: inventingstartstoday.com

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