Ah, data analytics… could there be a more exciting topic when it comes to marketing your business? Probably. But without knowing and tracking the right metrics, you could be making all kinds of bad, wrong, or ill-informed decisions.
In this episode, I'm delighted to welcome the amazing Belle Niba, Executive Director at African Ubora, a digital media and marketing company that supports small businesses to effectively compete in a global economy. Belle is also the Founder of African Vibes, a media brand that celebrates contemporary Africa.
Find Belle at: