In this video, I'm discussing the webinar platform, LiveWebinar.
In very general terms, there are two different types of webinars – those which are used for teaching and those which are used for selling. Sometimes both activities will occur within the same webinar, of course.
So when you're looking at a webinar platform, it's important to know what your main focus is. This will help you select the right tool for the job at hand.
In the case of LiveWebinar, the platform has a very broad set of features that can help you deliver both types of webinars. However, when you dig in a little deeper, you'll find that its real strength is in teaching and meeting, rather than marketing and sales. The reason I say this is, while it's very feature rich, it lacks a few of the elements that make for a strong marketing tool.
Most specifically, LiveWebinar lacks a registration page builder that enables you to create a page “selling” visitors on registering for the event. In addition, there is no built-in automation to recover people who didn't show or left early to get them coming back for a replay. There are workarounds for each of these issues, but why bother if you can find those features built in with other tools.
All of that said, I find LiveWebinar to be a very strong contender for training, seminars, and internal organizational communications. If those are the types of webinars you run, then continue reading.
Without any setup or download needed, LiveWebinar assists you in creating awesome online events. They use a technology called WebRTC, which allows everything to take place directly in your browser. That means no software on your computer that needs to constantly get updated.
You're able to host webinars under your own domain and include your own tailored branding. You can utilize the chat feature to respond to questions and send out polls and messages to the participants and moderate the conversation to keep things on track.
And if you have an international crowd, LiveWebinar even has a chat translation function that assists you in translating comments to more than 100 languages.
You can also utilize personal messages to interact with your participant during an event. Overall, the interface for LiveWebinar is clean for attendees, though there are many customization choices to be made both in advance and during an event that may distract or confuse a novice organizer. Like any platform, there's a learning curve involved.
Webinars can also be broadcast externally to social channels like Facebook, YouTube, and Vimeo.
There are a host of integrations to collect leads and run external follow-up automations through tools like Zapier, MailChimp, ConstantContact, and Infusionsoft.
You can produce custom calls-to-action, host media, documents, presentation, preset polls and survey, and more to keep your attendees involved and engaged. There's also an interactive white board feature which enables you to highlight crucial points and present new concepts on the fly.
Overall, LiveWebinar can be customized for all kinds of experiences, and while they try to do it all, I believe their best features are built around training-focused events. No need to compete for everyone's business. Leave the marketing-focused features to platforms like Demio and WebinarJam.
So if you're looking to make your webinars and meeting more efficient and amazing with premium discussions, tools to drive engagement, and automated combinations – check out LiveWebinar.
