In an era where marketing messages bombard us from every direction, how can businesses stand out and build meaningful connections with their audience? On this episode of More Perfect Marketing, we explore the power of humanizing customer relationships to not only capture attention but build trust that leads to lasting success. Picture a world where […]
More Perfect Marketing Ep. 238 – Smart Google Ads Compliance (with John Horn)
If you’ve ever wondered why your business isn’t performing well on digital platforms or, worse, had your ad account suspended unexpectedly, then this episode is for you. We explore why digital platforms like Google and Meta have become the new gatekeepers of advertising and how this impacts your ability to reach your audience. On this […]
More Perfect Marketing Ep. 237 – Creating & Marketing the Epic Encore Community (with Ted Prodromou)
As people transition from the work life that’s defined their daily routine into a new phase of life, they often face unique challenges like social isolation and a lack of mental stimulation. But what if there were ways to turn these challenges into opportunities? That’s the topic we’re exploring on this episode, together with Ted […]
More Perfect Marketing Ep. 236 – Programmatic Marketing’s Edge in Modern Advertising (with Pierce Ginzberg)
Have you ever wished that your marketing budget could be more efficiently allocated, reaching the right people at the right time on the right platforms without the constant guesswork? Programmatic advertising might be the solution you’re looking for. It’s a game-changer in the world of digital marketing, allowing businesses to serve highly targeted ads in […]
More Perfect Marketing Ep. 235 – Elevating Nonprofit Revenues and Donor Engagement Systems (with Howard Levy)
Have you ever considered that the main obstacle for many nonprofits isn’t just raising funds but effectively sharing their success stories? Understanding this distinction can be the key to unlocking the true potential of nonprofit marketing. On this episode we explore how smart strategies and data-driven approaches can elevate nonprofits in the same way they’re […]