Imagine a small local business being able to tap into a network of well-positioned influencers. Specifically college athletes. Thanks to a 2021 Supreme Court ruling, these young influencers now have the ability to earn money for endorsing products and services, just like professional athletes. This creates a win-win situation for both the influencers (who are […]

The healthcare and wellness industries have a complexity uncommon to most other businesses. That’s because they involved additional layers of referrals and gatekeepers, not to mention varied degrees of accessibility based insurance, networks, specialties, etc. So imagine the added challenges faced by those involved in marketing within these industries. Actually, you don’t have to imagine, […]

Strong businesses result from strong relationships and long-term loyalty among customers Creating relationships takes work, but it’s not hard. And with some simple systems in place just about any business can turn simple and impactful gestures into consistent sales from devoted customers. Kandas Rodarte is a digital marketing pioneer, award-winning speaker and metastatic breast cancer […]

There’s a lot of cool software online these days designed to help build your business. However one of the big problems that continue to get even bigger is very few of these tools are integrated with or talk to one another. In addition, many businesses use their website as their main hub, but separate tools […]

Not all lead generation is created equal. The fact is that many lead generation companies deliver quantity rather than quality. And those services which do deliver the goods, bringing their clients qualified leads, rarely have any sense of what happens with those leads after they are turned over to their clients. As a result a lot of great prospective […]