Lindy Nowak spent over a decade as a creative director in New York City across multiple industries and brands including L’Oréal, Carol’s Daughter, Entertainment Weekly Magazine, and Women’s Health Magazine. Today she is the founder of Up in a Day™: a new-to-market website service that specifically focuses on helping small business owners, entrepreneurs, and independent […]
More Perfect Marketing Ep. 199 – Developing Genuine Relationships on LinkedIn (with Lorraine Duncan)
Lorraine Duncan has over 30 years in business marketing and consulting experience. She runs her own digital marketing agency, Biz Gone Social, where she advises small businesses how to utilize social media in their marketing and guides them to online marketing solutions. As well as she does the social media management for them. Lorraine is […]
More Perfect Marketing Ep. 198 – How Lawyers’ Stories Shape Engaging and Relevant Content (with Jessica Aries)
Jessica Aries is a lawyer turned digital marketer who helps law firms and professional services firms perfect their digital brands online. In this episode, Jessica helps us take a dive deep into the world of legal marketing and explore the strategies and techniques that help attorneys build their brands, attract clients, and stand out in […]
More Perfect Marketing Ep. 197 – Amplifying Your Business with Pay-Per-Click Advertising (with Michelle Kop)
Michelle Kop is a specialist in pay-per-click advertising. In this episode Michelle shares her insights on how advertising can amplify a business’s potential, regardless of whether it’s the right or wrong thing. She dives into the challenges of working with both large corporations and small businesses, highlighting the contrasting dynamics and opportunities they present. Michelle […]
More Perfect Marketing Ep. 196 – Infusing Personality into Your Branding (with Danielle Hughes)
Today, we dive deeper into the concept of crafting a unique personality brand that captures attention and makes you stand out in your industry. Together with my guest, Danielle Hughes, we explore the power of storytelling and humanizing a company to build a genuine connection with your audience. Danielle Hughes is the creator of the […]