In this episode, we speak with Chase Neely, the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded.
He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019.
Episode Breakdown
00:00 From failed singer to successful lawyer and marketer.
04:40 Original ideas are rare, appreciate diverse background, influences marketing views.
06:31 Praises quote about finding successful tactics, emphasizes need for flexibility and experimentation in business, mentions experience with Facebook ads in early days.
12:38 A conversation about working with authors and creatives, starting new client relationships, and common mistakes.
14:52 Optimized systems and increased downloads by splitting episodes. Doubled downloads with this approach.
16:40 Start with gut feeling, then use data and feedback for future growth.
22:26 Transition from partner to digital agency. Focus on expanding services. Goal: comprehensive support for clients in specific niche.
26:12 Companies should provide for customers, help others, create products and provide perspectives to build trust and relationships.
27:22 Believe in what you sell and share it responsibly.
30:45 Schedule time to understand and improve your business to achieve results. Contact Chase and his team at https://leveragebrands.co/pod