In this episode, we're joined by the accomplished Tyler Hoff, a marketing expert specializing in the hemp industry. Tyler shares his expertise on using press releases and media outreach to build authority, especially within the unique challenges of marketing hemp and CBD products. He delves into tailored marketing approaches and the importance of social proof and engaging social media content creation. Join us as we uncover Hoff's innovative strategies, including the “My Change Machine” tool, and learn about his mission to influence conscious living through hemp.
In this episode, Tyler delves into the world of hemp marketing and the challenges and opportunities that come with it. Here are 3 key takeaways from the conversation:
1. Press releases and media outreach can serve as powerful tools for building authority and obtaining free marketing.
2. Tailoring marketing approaches based on each client's preferences and the audience they want to attract is crucial for success.
3. Despite limitations in advertising hemp-related products on online platforms, organic methods like SEO, word-of-mouth, and social media content creation can be highly effective strategies.
Tune in to gain insights into the evolving perceptions of the hemp industry and the innovative marketing strategies being employed to promote sustainability-focused businesses. Don't miss this enlightening discussion on how marketing can create positive change in the world. Subscribe to More Perfect Marketing for more thought-provoking content!