Sometimes a shift in a business's marketing focus can be the key to success. Changing up the marketing approach can open doors to new markets, help make your company stand out from competitors, or keep up with customer preferences and trends.
Plus, if done right, changing the focus of your marketing strategy can make your brand feel fresh and draw in more customers while pleasing existing ones.
So, it's no wonder why businesses might decide to shake things up when it comes to their marketing focus – all in pursuit of successful outcomes. How to accomplish this shift is the focus of this episode.
Our guest, Dustin Brackett, is the Founder and CEO of HIVE Strategy, a Diamond HubSpot Solutions Partner agency, and HIVE Hub, a fractional HubSpot admin service, as well as author of Market Like a Human (launching Spring 2023).
He is focused on creating marketing strategies and campaigns that create a human connection.
Links mentioned in this episode: