When does a business need to invest in growing revenues the most? The answer may sound counterintuitive… but it's when times are good.
That's because when times are bad, they'll be starting off in a better position. Of course, when there's an economic downturn, marketing shouldn't stop either. But it could benefit from being pointed in a different direction.
In this episode, Veena Gandhi shares her insights into how businesses can market in tough times. Veena is the founder/CEO of Melbourne based digital marketing agency, Digital Street. She has over 15 years of advertising experience and has led million dollar campaigns for companies like Leo Burnett, McCann and FCB.
A data-driven marketer, she helps eCommerce brands in the fashion, beauty, lifestyle & fitness niches to scale and grow to 7+figures. As a digital consultant and performance media specialist, she works closely with businesses, advertising agencies providing digital strategy, CRO solutions, full funnel builds and digital advertising solutions.
Find Veena at digitalstreetau.com and on LinkedIn