Back around 2009, I started this site as a blog about, well, marketing. Oh man how things have changed.
What started as a hobby soon became a consulting business.
Then I added training.
…and then marketing services.
Today, I serve as Co-Owner and Creative Partner at the marketing strategy firm The Prepared Group, working with professionals in the worlds of consulting, financial services, insurance, and local business. Plus a couple of wineries thrown in for good measure.
Businesses hire us to optimize their marketing and grow their revenue.
Ever since online marketing channels have become dominant (“Yellow Pages… what's that?”), we've witnessed far too many businesses struggling to grow… because they've been mislead into… wasting their time, wasting their money, and wasting energy on “trendy” marketing tactics that simply aren't right for their growth goals.
Frankly, the marketing industry is to blame – with a focus on selling tactics instead of strategy, and emphasizing platforms instead of solving problems. We know, because as former marketing agency owners, we probably contributed to the confusion.
After deciding there had to be a better way to help our clients grow and succeed, we formed The Prepared Group, a strategy-first marketing consultancy.
Based on proven practices that have been used by many of the world's most successful companies, we've developed our proprietary Predictable Revenue Framework, a step-by-step system designed to make certain you don't miss out on revenue opportunities sitting right in front of you.
If you'd like to discover how our team can help you apply the Framework to your business' growth, we'd love the opportunity to chat with you and see if we are a good fit for your needs.
Baer On Marketing continues to be my creative outlet for product creation, content creation, as well as training and guiding entrepreneurs through the strategic and tactical elements of marketing.