If the very thought of creating PowerPoint slides for your next webinar makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them.
Now that you’re preparing your own presentations, how can you ensure your audience doesn’t feel the same way? By creating engaging, fun slides that grab and hold their attention.
Bullet Point Poison
While you may want to outline—and yes—use bullet points in your notes, the last thing that should appear on your slides are bullets. They’re the hallmark of an amateur presenter, and should only be used as a last resort.
More Slides, Not Fewer
It’s a common mistake many new (and even experienced) presenters make: too few slides. As a general rule of thumb, plan at least one slide per minute, on average. So a 45 minute presentation should have 45 slides, give or take a few.
Fewer Words, More Images
You’ll often see presentations—particularly in the corporate world—that contain nothing but words. Some presenters even read right from their slides. Talk about boring!
Instead, mix up your slides to include words, images, screenshots, graphs and other visually appealing elements. Use images that match your personality and style. For example, one of the highlights of watching any presentation by my friend Nicole Dean is her liberal use of dog images. Not only do they help to solidify her message, but they keep the viewer entertained as well.
Don’t Forget Branding
Like all of your web properties, you want to be sure your slides are clearly branded. Your site colors, logo, tagline, URL and other elements help to remind viewers of who you are and what your business is. Consider creating a PowerPoint theme that you can use for all your presentations.
Clearly State Your Offer
The last few minutes of any presentation are typically reserved for your offer, so don’t skimp out here. Be sure your offer is clearly presented on your final slides, including the URL, any discount or bonuses, and the deadline for claiming them.
Finally, take the time to study the slides of the presenters you truly enjoy. Chances are if you are attentive to their presentation, others are as well. Follow their lead when it comes to number of slides, types of images, and how the offer is presented, and you’ll soon be wowing your audience, too.