Most pay-per-click campaigns on Google's Adwords network are designed to sell products or get phone calls for local service business. Some ads are even set up by large leads companies to collect data they sell to others. But one, less common, use for these types of ads is list building.
They say the money is in the list, and “they” aren't making that up. If you have an active, responsive email list, you can essentially give yourself a raise whenever you want. In this article, let's look at with you 6 tips for using Google Adwords to build your email list.
Find the Right Keywords
There are lots of ways to find keywords so that you can promote your email lists. But one way is still the best… and that's using Google's Keyword Planner. You'll have to create an account and sign in to use the tools available, but they are very worth it. Use this tool to help you discover keywords that are already working on your website by plugging in your URL, or by checking the competition level of other keyword ideas.
Determine What You'll Offer
You want to offer something to your audience in exchange for their email address. It might be a free report, an excerpt from your book, or something else entirely… but it should be valuable only to your ideal audience and have a perceived value that is far above the free price tag you've attached to it.
Get Excitement Going
You can blog about your list-building efforts without being too advertorial. Just talk about how excited you are to get people on your list so that you can offer them even more great information and other stuff to make their life easier. Solve their problems, and you'll win their contact information.
Develop Your Squeeze Pages
When someone clicks through to get the free offer and sees your squeeze page, they should be ready to jump on board quickly. Focus on the headline and the benefits of joining your list and of your free offer
to your audience. The squeeze page should say it all. Avoid the temptation to offer other things to your lead via the squeeze page. Remember, once they're on your list you can offer other things later. Keep it simple right now.
Link Everything Together
You want to provide as much social proof as you can. If you can, link together your squeeze page, your ads, and more with social media and the great comments others are sharing about your offer. You can even use a tool to ask your new subscriber to share that they just signed up with others on their social networks.
Provide Excellent Value
If you truly want people to sign up for your lists, and stay subscribed, offer incredible value in exchange for their email address. Stick to what you say you'll do for them and focus on the value you provide to them. The more you give, the more they'll be willing to spend money when you ask them to.
You can build your list using Adwords if you start out with the right attitude, provide excellent value, and then stick by your word to provide the best content, updates, and information that you can to your audience.
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