One of the best tools you have at your fingertips to build traffic to your website is your blog. And yet, one of the biggest mistakes people make when trying to promote their business is that when they get busy they give up on blogging. The blog is almost always the number one way that people find their way to your website.
Great for SEO
Your blog is perfect for improving search engine optimization because you can write keyword-rich, authoritative articles full of information that your audience wants to read and needs to know about. Search engines like often updated websites and the easiest way to update a site often is via the blog.
Connect with Customers
A blog is a great way to connect with your customers. If you open up the blog to comments, then it's more like a busy message board or forum, provided that you answer and enter into discussions with everyone who comments on your blog posts. Not only that, those comments are also great for SEO.
Build Authority
When you blog about things in your business, your audience will get to know you better and realize that you're an authority for the niche and topic that you're involved in. Proving it over and over again through your choice of words on your blog will build that up even more.
You Can Create New Products
Through blogging, you'll be able to analyze problems your audience has, then come up with solutions for them. As you develop a problem and solution format, you'll be able to use those blogs as future products.
Offers Free PR
Few things in life are free, but your blog, if you write the posts yourself, is about as free as it gets. Not only that, it's also a very effective form of marketing. You can use the blog to reach out to others and even open doors for you for other types of publicity.
Build Relationships
Your customers will come to expect your blogs, and they will look at you as the person they want to learn more from. This is a great way to build relationships because if you post to your audience with them in mind, they feel like you're thinking of them when you say something.
Provides Audience Insight
When you blog and open up your comments to your audience, you can get a lot of insight into what they want. Just ask for feedback from your audience when you want more information from them. Then you can use that information for future blog posts, and products.
Allows You to Tell Your Story
Aside from a great source of traffic generation, blogging is also a way to tell your story through your website. You can post about personal information that you might not normally do when it comes to business. But, do be careful and make sure you can somehow relate the personal insights to your business and audience.
Sound Like Too Much Work?
When you start a blog, it will move slowly at first. But after you've managed to post on a regular basis for a few months, you'll start to see a steady trend upwards for site visitors, comments, and engagement. But keeping up with blogging can be tough, especially if you're trying to run all the other aspects of your business.
Fear not! That's one of the reasons we include done-for-you blog content creation in our SEO services. Because we know that getting people to your website starts with high quality, engaging content. Want to learn more about how we can help you blog more regularly (and more profitably)? Check out our SEO service page and request a consultation to discuss your business goals.