Facebook continues to innovate, creating cool new tools for advertisers – with an eye on enhancing the end users' experience. Not too long ago, we saw their mobile-only Lead Ads get rolled out. Well now, it's not only available on desktop too… but Facebook just announced some partnerships with third part CRM platforms, which makes it far more useful a tool than it was previously (no more manual CSV file downloads).
Facebook Lead Ads Get New Features, CRM Partners
http://webpronews.com Wed, 09 Mar 2016 12:37:30 -0800
Facebook made Lead Ads available to all advertisers back in October. Since then, it has added some new features. Lead Ads enable users to fill out forms and advertisers to see reduced cost per lead. In January, Facebook announced a new context card, …
In related news, Facebook is now offering advertisers the ability to run full screen ads with their new “canvas” feature.
Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages …
http://techcrunch.com Thu, 25 Feb 2016 09:59:42 -0800
Last year Facebook started testing Canvas, which I called Instant Articles for ads. The impetus was that mobile sites have tripled in size since 2011, leading to five to ten second load times users don't want to sit through to see an ad. The types of …
Finally, it looks like advertisers will soon be able to reach their audience inside Facebook Messenger too…
Is Facebook Inc Inching Closer to Monetizing Messenger?
http://fool.com Wed, 09 Mar 2016 08:52:30 -0800
Facebook is notorious for testing, and retesting, new features or changes, including implementing a monetization strategy. Recent examples of Facebook's slow but steady approach to change include incorporating video spots into its cache of advertising …