The other day, I heard someone use the phrase “slow” blogging. I immediately started thinking about the slow food movement and the idea that good things take time.
But we live in an “I want it now” society. Fast food, quick drying cement, 30 minute oil changes, etc. Rush hour isn't named “take it easy hour,” “go slow hour,” or “be safe and get there on time hour.” Everyone expects fast, faster, fastest, but this often times leads to a watered-down, low quality result.
This is where slow blogging comes into play
There are those smart bloggers who look like sloths compared to the “one post per day” formula that most unsuccessful, small bloggers stick to. They practice slow blogging. This gives their readers time to really reflect on and absorb the content they are delivering. It also means more time for bloggers to properly research, write, edit and produce a quality post.
If you spend 30 to 45 minutes a day, 5 days a week, creating 5 short blog posts, have you really given your readers your best effort? What if you took that same 2.5 to 4.0 hours and spent it creating a single, incredibly valuable, well-researched, problem-solving, evergreen resource for your audience? This is the slow blogging idea, spending more time writing a longer piece of content, and delivering a higher level of quality.
Have you heard of Pat Flynn from Smart Passive Income?
He is a blogger/podcaster/author in the Internet marketing niche. He routinely claims revenue of $150,000 per month from his Smart Passive Income blog. Not only does he not post every day, but there are times when he may not publish a blog post for 2 weeks! Yet his blog receives massive traffic. Why is that?
A typical blog post on his site is 2,000 words or more. Some of his most popular posts are much longer than that. That takes some time to write. It takes time to research as well. So instead of slapping up daily blog posts that are just like everyone else's, Mr. Flynn spends time creating epic posts that are so value-packed, actionable and helpful that he creates followers for life after someone reads just one of his posts.
The ways this is good for your business are simple.
It tells your followers you respect their time. Instead of expecting them to stop by your site every day for a quick read that provides little value, you don't waste their time until you are ready to post an exceptional piece of content. These types of posts make you look like an authority in your field, which is always good for business. On top of that, your content really helps your audience by solving big problems and answering tough questions, something that is not always easy to do in a one-a-day 400 word post. Finally, continuing research shows that posts of 1,500 words or longer, a common minimum length for a slow blog post, rank higher in search results and send more traffic than shorter posts.
Dig in deeper with slow, yet epic blogging
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