If you’re looking to grow your audience and sell your products or services quickly, ad networks offer a tremendous opportunity to reach their engaged audiences. Some of the biggest networks include Google Adwords, Facebook, Twitter, YouTube and Instagram. It’s not necessary to master all these networks and you’ll probably find that some networks are more effective given your audience demographics and the skillsets and preferences you have.
Facebook and YouTube reach the largest audiences, but you might find your audience is more responsive on Instagram, for example. This comes through trial and error and exploring what the network offers.
Below, you’ll see a comparison chart of the big 5 ad networks. As you can see, they all offer sophisticated targeting options, so you can reach your own specific audience. Facebook likely offers the most sophisticated demographic targeting and allows you to even target your website visitors and customers specifically as well.
Placing ads on Facebook is almost a no-brainer. Almost everyone has an account or will visit there at some point during the day. People use Facebook all during the day, every single day, and they do it from every place imaginable from their laundry rooms to the local restaurant.
With over a billion active users on Facebook, if you can’t find your audience, you may not have defined it well enough or you may need to use slightly different words and terms to find them. However, it can be tricky. No one is on Facebook to buy unless they’re in a buying group. Most people tend to ignore ads, so you’ll need to be creative. Fortunately, Facebook offers a lot of tools that help you create great ads that get results.
Facebook offers an easy way to run ads. They have an ad manager that works well and is easy to understand. You just need to go through the motions so that you can see for yourself how simple it is to use. One of the best things about the Facebook Ad network is that you can micro-target your audience and remarket to them using a Facebook Pixel that you install on your websites or landing pages.
Facebook offers editing of campaigns as well as detailed reporting statistics. The ad manager makes it simple to get started with Facebook Ads. All you do is verify your account, set up your payment method which can be via PayPal and get started. You can test ads for as low as five dollars a day.
Facebook sometimes limits your audience if your engagement is low. The ability to “boost a post” so that your targeted audience sees the new post can quite beneficial and effective.
A variety of factors can be used to target a segment of your market, including their interests and earnings. Facebook’s analytics and reporting tools include over 17 different demographics you can use to reach your specific audience.
You can also choose the pricing with CPC, CPA, CPM, etc. Facebook is mobile-friendly, so the ads can be seen on a variety of devices. Ads can link to your page, an outside website, a product set, and more. Facebook’s attention to the details, when it comes to marketing and advertising, enables you to reach your audience and your goals.
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They make it so easy that it may seem too good to be true. However, it’s very important that you understand who your audience is so that you can segment accurately. It’s also important to understand how Facebook places ads, as well as what your budget and schedule will allow for running the ads.
AdWords
Using AdWords can get great results for online marketers whether they have a product or a service. However, AdWords is best for the more experienced, advanced user. There are so many options and intricacies to using AdWords, it’s important that you fully understand how to use it before you jump in and commit to a campaign. Many newbies have lost money due to a lack of understanding. So do yourself a favor and learn marketing basics first and once you’ve gained experience, then consider including AdWords into the marketing mix.
In many ways, Google AdWords is the holy grail of online ads. The reason is that your ads will run across many networks, not only on a Google Search. When you place Google Ads on your site, anyone, who meets the targeting criteria you set, can see your ads.
Google AdWords has many additional tools to help make your ad more effective. For example, they have a customer match program, which is essentially remarketing. That way you can get in touch with people who have visited your site before. In addition, you can control multiple AdWords accounts from a single dashboard. With the Keyword planner, you can drill down to find new keywords and more.
Google AdWords offers a variety of tools and features that make it very powerful. After all, Google is the leader in search engines and their job is to deliver relevant results to the audience. As a new user, you may want to stick with search network in the beginning. The reason is that you’ll want to be able to use location, links, and perhaps a phone number or some other type of structure in your efforts.
With AdWords, you can target your audience using keywords, location, demographics, and more. You also have access to in-depth reports that you can customize. Most ads will be pay per click. That means you pay for clicks only. You also have the option to allow your advertisement to be available on mobile devices.
Many different formats are supported, such as text, images, video, apps, and products. You can even create “call only” ads, in which you place an advertisement to get people to pick up the phone rather than click though. With AdWords, you have access to over 90 percent of all Internet users worldwide. For this reason, learning how to use this network is essential, if you want to be a real marketing powerhouse.
As mentioned previously, you may want to find someone to help you with AdWords. There are numerous professionals and mentors, who understand the details and can share their tips about how to ensure the best return on investment (ROI) when using AdWords.
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YouTube
With a global reach that is set to pass one billion, you can find your audience with YouTube ads. Not only can you target specific demographics but you can also target specific channels with your ads. You can run ads directly on YouTube, use the Google Display and Video Network, or run them with Zagat.
YouTube has a worldwide reach of over a billion potential customers. You can run many types of ads. You don’t have to create a video ad. You can run your ad as overlay clickable links, mobile and desktop mastheads, as well as TrueView, and live streaming ads, etc. This flexibility gives you a great opportunity to reach exactly the people you want.
TrueView is an important feature that you should know about. With TrueView, if people skip your advertisement or only view it to a certain point, then you don’t pay. That’s why these online ads are good for your ROI and are affordable for even smaller businesses that have tight budgets.
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YouTube ads are much better than TV ads. You don’t pay for your ads if no one is looking at them. In addition, you can use Google AdWords for video as well. You have a lot more control over your ads with YouTube compared to TV. However, the content you share with the ad should be very interesting. After all, viewers are clicking for the related, specific info, entertainment, or experience you provide.
YouTube can help you reach passionate viewers and inspire action. For example, viewers can download apps during an ad on a YouTube video. However, the great part is that they don’t miss the rest of the video or even leave YouTube. This multitasking ability makes it more likely your audience will engage with the video ad.
With Twitter ads, you only pay for performance if you promote a tweet, or want visitors to buy your app, visit your website, or download a free report. You can target your audience by using keywords, demographics, hashtags and more. What’s more, is that you can use video ads, text ads, image ads and more in your campaign.
There are over 300 million active Twitter users. Everyone from presidents to housewives use Twitter. Twitter is a source of all types of news, from the serious to the not so serious and worldwide to your home town. Your audience is there. You just need to know how to find them. Your ads can be in many different forms from the traditional 140 characters to an image or a video.
Twitter ads are usually inexpensive. Twitter ads offer features including a low CPC rate, tailored audiences, remarketing, keyword targeting, and hashtag targeting, as well as paying only for results.
You can get real-time analytics on boosted tweets. That can be fun to watch as your post or tweet gets more attention with re-tweets, and other responses. If you want to be sure your tweets are seen, promoting them for as little as 10 dollars can do the trick.
It’s almost a no-brainer to add Instagram to your advertising efforts, especially if you have a Facebook following. The reason is that you can run your ads on Facebook and Instagram without having to create an entirely new advertisement. Since Facebook owns Instagram, it’s super easy to add it to your campaign.
With nearly 600 million active users, Instagram is a force to be reckoned with. Due to its simple format, many people don’t consider it a good place to advertise. However, nothing could be further from the truth. Pew research reports that more than half of all people from 18 to 29 use Instagram. If your audience is here, you should advertise here too. Instagram users love all things Instagram and will likely respond to your efforts.
Whether you want to create awareness, get more sales, or advertise on mobile devices, Instagram can work for you. Begin by running one of the three basic ad types – photo ads, 60-second video ads, or carousel ads.
Get more attention for your advertisement by adding “Shop Now.” If you are marketing an app, use the “Install Now” button for a lot of attention. The CTA button links to the place where your audience can take the action described on the button.
Note: To run ads on Instagram you’ll need a Facebook Page as well as an active Facebook ad account. You’ll just need to add a payment method, enter the name of your business, and get set up. Once you do that, you can add your Instagram account to your Business Manager in Facebook so you’ll need your Instagram information too.
Regardless of which Ad Network you choose, running ads will help you promote your business. You’ll be able to spread awareness, get more followers, likes, and viewer interaction, as you increase your sales. First, you should know what your goals are and who your audience is. Try a test run and boost the ad price and the content if you’re getting results and making conversions.