You know those charming insurance commercials where the agent is portrayed as a pillar of the community, always on hand when a problem arises. Unfortunately, the general public's perception of insurance professionals is somewhat different. Many Americans see agents more like car salesmen than individuals who are in the business of helping others.
And when you consider how few Americans consider insurance a necessity, and the task of initiating a meaning conversation around the topic of insurance can seem daunting.
But, as an agent, what if you could focus on having conversations only with people wanted to talk with you about insurance?
And you could speak with prospective clients without cold calling… or traditional prospecting… or attending networking events.
But wait (as they say in infomercials)… there's more.
What if you could get your ideal prospect called you?
In fact, what if you could have a constant influx of prospects calling you?
That's the power of ringless voicemail.
What is Ringless Voicemail?
Ringless voicemail, as the name suggests, is a technology where you can deliver voicemail messages to people without their phone ringing. It's a powerful alternative to annoying telemarketing calls and non-compliant robocalls. In fact, because of its passive, non-intrusive nature, ringless voicemail is complaint with the Telephone Consumer Protection Act and conforms to rules set out by the Canadian Radio-television and Telecommunications Commission and Federal Communications Commission.
Not only is ringless voicemail cost-effective, it consistently demonstrates higher conversion rates than either robocalls or traditional telemarketing, because the only conversations that take place are with individuals who take the time to respond to the message.
Insurance agents across the globe are now using ringless voicemail because it's a highly effective cloud-based tool that can enhance their business. Not only can they reach out to new prospective clients, but they can also continue to stay in contact with current clients with next-to-no effort.
Ringless Voicemail Best Practices for Insurance Agents
When reaching out to a list of prospects, it's important to do some general targeting to ensure that the content of your message is aligned with the individuals receiving it. The idea is that, although you can record a single message to be distributed to hundreds (or thousands) of people, you want to make it feel like you've left the message specifically for each one of them.
The most effective approach to ringless voicemail is split testing multiple scripts. Let's say, for example, that you are wanting to reach prospective life insurance clients. You might try sending out a few different messages to see which one resonates most and generates the greatest number of callbacks.
Here are a couple of sample scripts you might try:
“Hi, its Dave calling. I'm currently reviewing several life insurance policies for folks, and I've seen some gaps in coverage. Please give our office a call at 555-555-1212 and ask to speak to Dave or Arnie. Thanks.”
“Hi, it's Dave Arnold with Sunset Insurance. I've been trying to reach you about your life insurance policy. Can you please give me a call back at 555-555-1212? Thanks.”
You'll notice that in both cases, the message clearly defines the caller and purpose for the call. But the messages are also a little vague, leaving some room for curiosity. These kinds of messages walk a fine line between being too direct or salesy and being too misleading (which can make people angry). That's why they're really effective at getting people to call back.
Guidelines for Keeping Compliant and Safe
• Always scrub phone lists against the National and State DNC lists.
• Always be honest and upfront with your message. Misleading someone is fraud.
• Always have a mechanism allowing parties to call and opt out of future messages.
• Always clearly identify yourself and company in the beginning of your voicemail message.
• Always use a caller ID and include a local or toll free number in your message.
How to Get Started With Ringless Voicemail
There are a couple of different ways you can get started using ringless voicemail to build your insurance business. You can set up your own subscription with a cloud-based software platform and go the DIY route, or you can partner with a service that has established a successful track record working with insurance agents.
When you go it alone, you'll need to do everything from generating your prospect list to coming up with scripts and dealing with technology. However, by working with our team, you can enjoy:
• Custom business and consumer list generation
• Done-for-you ringless voicemail setup
• Professionally recorded voicemail messages (optional)
• Custom script generation with split testing
• Call tracking and detailed reporting
Interested in learning more about how our Ringless Voicemail Service can help grow your insurance business? Give us a call today at 503-208-4703 or complete the following form and we'll be in touch.