What's a seven-letter word for the most important aspect of email marketing that you're probably overlooking? The answer is “metrics.”
Email marketing metrics can be a little confusing to understand, but they're important to track if you want to make sure your email campaigns are effective. In this episode, we'll walk you through the most important email marketing metrics and how to track them.
To help us better understand metrics, we welcome back to the show Liz Wilcox (aka the Fresh Princess of Email Marketing).
Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from.
In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.
She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.
Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.
Check out lizwilcox.com