For many businesses, marketing is all about generating new customers. Getting people to become first-time buyers. But that's a short-sighted way to look at things. Because when you consider the role of marketing as an operational mechanism in your business, you have a much more complete range of actions you can take to grow sales.
Ultimately, the compounding affect to your business's bottom line comes by making small changes to your business, thereby creating dramatic impacts to your business bottom line.
In this episode, we welcome Kyle Kruger, serial entrepreneur, master marketer, and coach to small businesses.
You can find Kyle on LinkedIn or by visiting https://one-stop.business