Too often we confuse marketing with branding…. specifically “visual branding.” And that's a mistake. Because you need to also need to use direct response marketing practices so you can tell prospects how to take action on your offer. That doesn't mean you throw “branding” out the window, though… This episode is all about how branding and direct response work together.
More Perfect Marketing Ep. 6 – The One About Branding vs. Direct Response
Too often we confuse marketing with branding…. specifically “visual branding.” And that's a mistake. Because you need to also need to use direct response marketing practices so you can tell prospects how to take action on your offer. That doesn't mean you throw “branding” out the window, though… This episode is all about how branding and direct response work together.