Have you ever felt like the conventional job path just wasn't for you? Many of us dream of taking control of our destinies, yet the leap from stable employment to the world of startups is a towering one.
For some, like today’s guest, Tiago Faria, it was a leap worth taking, navigating the tumultuous waters of entrepreneurship with a mindset far removed from the standard corporate playbook.
The heart of business isn't about intricate corporate strategies or endless streams of new customers. It's about the simple concept of connection – understanding people, their problems, and creating offers that resonate deeply. For startups and small businesses, this realization is not just important, it's a lifeline to sustainability and success.
In this episode, we're diving into the essence of what makes a marketing strategy not just good, but truly great. It's not about using the latest marketing fad or the flashiest digital tools; it's about going back to basics, about relationships, clear communication, and understanding the needs and pain points of your customers to create offers they can't resist.
Far from the glitzy world of big corporations, Tiago cut his teeth in marketing with none other than Google. However, he quickly realized that his true calling lay elsewhere – in an environment where he could craft more personal, direct, and emotionally resonant marketing strategies.
Through our discussion, Tiago delves into the importance of interviewing old clients to refine new offers, leveraging referrals, and understanding the differences in consumer behavior across various cultures – from his home turf in Portugal to the broader European landscape and beyond. His insights into the health industry and targeting high-ticket clients with simple strategies are a masterclass in effective marketing.
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