More Perfect Marketing Ep. 203 – How To Build Client Trust Using First-Time Offers (with Craig Andrews)
Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. A First-Time Offer is like a coffee date that accelerates high-ticket sales.
Episode Breakdown
00:00 – Unlocking Marketing Magic: Join us as we explore the power of relationships in marketing with special guest Craig Andrews from Texas.
04:03 – Journey Through Trust: Delve into a captivating story of lost trust, differing worldviews, and a surprising revelation, all set in a memorable resort tale involving a curious incident with cow's milk.
07:34 – Mastering Persuasion: Discover how personal experiences intersect with insights from “Thinking, Fast and Slow” as we explore impulsive reactions and how they shape interactions between prospective clients and your business offerings.
11:37 – Trust-Building in Offers: Dive into the intriguing concept of first-time offers and their profound impact on trust from both the business and client perspectives.
16:34 – Beyond Audits: Learn why the bonding hormone is the key to problem-solving, and how our unique approach, including co-working workshops and expert guidance, achieves remarkable results.
17:56 – The Endowment Effect: Uncover the psychological barriers that the endowment effect poses in closing deals and how to overcome them.
23:38 – Value of Deliverables: Gain insights from a revealing client call where the importance of multiple deliverables becomes clear, especially when faced with resistance.
26:08 – Streamlined Success: Explore our efficient 1-hour first-time offer assessment process, resulting in an impressive 80% closing rate, saving time and allowing us to set competitive prices.
29:36 – Seizing Opportunities: Reflect on missed opportunities and discover why understanding your clients is the key to long-term success.
32:02 – Expert Guidance: Don't miss our guide to avoiding common mistakes and the exciting 23-day course we're offering to our audience.
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