On this episode of More Perfect Marketing, David Baer talks to Emily Lenning, the founder of Blossom Marketing, a full-stack digital agency that serves various small businesses, including ecommerce clients, home service companies, architects, interior designers, and more.
The discussion starts with Emily's background and the challenges small business owners face with marketing. Emily stresses the importance of consistent branding and encourages business owners to trust marketing professionals to help them without breaking the bank. The speaker also discusses how they work with clients, starting with a lead call and a kickoff call to evaluate the strategy and goals.
They also share examples of successful campaigns for various industries, including retargeting campaigns for HVAC companies and email marketing for a coworking space. The speaker's approach is to focus on testing to determine what works best for each client's audience, regardless of the industry.
Emily Lenning in the CEO of Blossom Marketing, a full service digital marketing agency based in the Washington DC area.
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