Podcasts are becoming increasingly popular as a way to reach potential customers and build relationships with them. Hosting or guesting on a podcast can be a great way to grow your business, but it's not always about selling to the listener.
That’s because often your ideal audience is the person your are interviewing or being interviewed by. In this episode we go behind the scenes to understand how to use podcasts most effectively for business growth.
Our guest is Michelle Abraham, founder of Amplifyou, described by Shark Tank alumni Kevin Harrington as North America’s top podcast management company.
Michelle and her team specialize in helping visionary entrepreneurs make, market and monetize their podcasts while making a lasting impact. They have been nominated and won countless awards and have launched & managed more than 400 podcasts in the last few years.
Links mentioned in this episode:
https://www.amplifyou.com/blueprint/
Other episodes about podcasting:
Ep. 171 – The One About Relationship-Based Business Building (with Ben Albert)
Ep. 125- The One About The Hub & Spoke Podcasting Framework (with Josh Tapp)
Ep. 23- The One About Creating Strategic Alliances Through Podcasting (with Phil Pelucha)
Ep. 21- The One About Podcasting for Business (with Naresh Vissa)