Many businesses today make the mistake of focusing on customer acquisition, when in reality it is too costly and unsustainable in the long run. This has led to a shift from simply acquiring customers to lifecycle marketing, which is highly effective and often more affordable.
Lifecycle marketing focuses on understanding why your customers buy and then using that knowledge to inform your marketing activities. It allows businesses to establish deeper relationships with their customers which goes far beyond just acquisition.
Our guest, Valentin Radu, is a former eCommerce entrepreneur and founder of CVO Academy and Omniconvert. He's worked with thousands of eCommerce companies to improve their business by emphasizing Customer Value Optimization as a new category.
Learn more about Valentin: