Content creation is a central part of how we market our businesses these days. But not all content is created equal, and it's important to know what makes for effective content that drives people to take action. Because if people are doing something after consuming your content… what's the purpose of it in the first place.
To help us unpack this topic, is Tyler Basu, a Content Creator and Strategist who specializes in helping entrepreneurs create educational content that drives consistent growth for their businesses.
Since 2016, he has published 1,000+ pieces of content online, driving millions of website visitors and thousands of customers for various software and online education companies.
Tyler is the Founder of Influence And Scale, a company that provides training and consulting services to help other entrepreneurs create educational online workshops to attract new clients. Tyler and his wife have also worked together to build Early Years Thriving, a professional development company that provides workshops and training to thousands of Early Childhood Educators across Canada.
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