In the small business world, there's a lot of talk about “lead generation.” But as you move into the world of bigger organizations and enterprise business you are likely to encounter more of a focus on “demand generation.”
The term may be reasonably new, but the foundational elements behind it are not. In fact, much of what makes up demand generation is perfectly suited for the way consumers (both individuals and business buyers) prefer to shop and buy.
Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation,
Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.
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