The healthcare and wellness industries have a complexity uncommon to most other businesses. That's because they involved additional layers of referrals and gatekeepers, not to mention varied degrees of accessibility based insurance, networks, specialties, etc.
So imagine the added challenges faced by those involved in marketing within these industries. Actually, you don't have to imagine, because in this episode, we introduce you to someone who has been at the center of this complex marketing mix since the early 2000s.
His name is Mike Seyfer, and he's a healthcare CEO focused on brand and organizational transformation, leads both Hailey Sault, the digital performance marketing firm for health and wellness brands, and The Institute for Healthcare Excellence, creating performance driven cultures with enhanced well-being, greater stability, and new capacities for growth.
He is co-founder of the Believe in Better Project, an annual workshop bringing together some of North America’s leading health visionaries to perpetuate the continued transformation of a healthcare system in crisis, is co-host of the Hailey Sault “Believe in Better” podcast, and a frequent speaker on the subjects related to brand and cultural transformation..
Away from work, Mike and his family of five live out Hailey Sault’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho.
Find Mike at haileysault.com