Sometimes it's easy to forget that marketing existed before the internet. The fact is, if you ask a typical business owner what they do for their marketing, the answer is invariably something digital in focus.
But there are still marketing agencies which recognize that people don't reside 100% online. And that's a big part of what we cover in this episode.
Ryan Cote (co-tay) is co-owner in Ballantine (Bal-en-tine), his family's marketing agency, started by his father and uncle. Ballantine specializes in both direct mail as well as a full suite of digital marketing activities.
Ryan lives in New Jersey with his wife and 3 daughters where he also podcasts a show called Morning Upgrade.