It's never fun starting anything from scratch. And that's especially true when it comes to figuring out an effective method for marketing your business. In this episode, we'll dig into a simple 8-part framework you can use to figure out the fundamentals of the who, what, when, where, why, and how of your marketing efforts.
Our guest, Brian Forrester, grew up in advertising, and his family has owned a marketing business for nearly sixty years.
Brian is the co-founder of Genie Jar Digital, a Williamsburg, Virginia marketing agency, and also teaches marketing through Old Dominion University's Veterans Business Outreach Center.
Brian has authored two business books: “30 Days of Marketing Mojo” and “I Hate Marketing,” along with a young adult fiction novel called, “The Jungle Within.” His copywriting has received national awards including the Telly and the Webby.
Using stories, Brian's marketing skeletal framework consists of easy-to-remember connected parts. This strategy transforms boring marketing collateral into compelling messages that educate and entertain.
Born a Tar Heel (North Carolina) but now a Virginian, Brian has been married for twenty-five years and is the father of five. His family has a thing for Golden Retrievers. And given the right circumstances, Brian can do a smooth moonwalk on a slick kitchen floor.
Access the tools mentioned in this episode by visiting geniejarmarketing.com/podcast