In marketing, we find prospects for whatever we are selling at different stages in the decision-making process. Those who are further along in their consideration of buying something are talked about as being at the bottom of the funnel.
Advertising to bottom-of-the-funnel prospects can be a tricky proposition. On the one hand, you want to make sure that you're providing them with enough information and value so that they see the benefit in working with you. On the other hand, you don't want to overwhelm them with too much information or bombard them with sales pitches.
In this episode we explorer exactly what's involved in advertising to those at the bottom of the funnel.
Our guest, Ameet Khabra, is a veteran PPC advertising specialist who has helped clients achieve as high as a 500% increased ROI from their digital advertising campaigns. Ameet's work has included managing over $4 million in ad spend for a single client and providing meaningful and measurable results for startups and small businesses.
Her agency (Hop Skip Media) has carved out a position as a highly-effective PPC campaign management solution provider. We take accounts from zero to hero, working from scratch and taking over from other firms to get results for our clients.
Find Ameet Onlin