For businesses, social media organic success is key to a successful marketing strategy. It's no secret that the algorithms of social media platforms are constantly changing, making it more difficult for businesses to organically reach their target audiences. However, through building authentic relationships with followers and potential customers, businesses can still achieve social media success.
In this episode, we'll explore the how and why behind building authentic relationships with followers and influencers in order to achieve social media organic success.
Nicole Porter is a chocolatier turned digital marketer, and mom of 3 boys. She helps small businesses navigate the large and overwhelming world of social media by focusing on what is really important.
Nicole helps small businesses create awareness for their brands, connection, and real conversation with their customers and most importantly, she helps drive traffic to websites and brick and mortar locations which ultimately equals more sales.
After getting a degree in marketing from Assumption College, Nicole spent 10 years owning and marketing her own small chocolate and ice cream shops on Cape Cod.
Once she had her sons, Nicole decided to switch direction, get back to her roots and focus on marketing. Having been a small business owner for so many years she’s got a passion for helping smaller businesses get their products, services, and their message, out into the world.