Have you ever been driving and get a notification on your phone about a sale going on at a store near you? That's thanks to geofencing, a technology that uses GPS or RFID to create a virtual fence around a specific area. Once you enter that area, you can start receiving notifications about deals, events, or anything else that's happening in that area.
Geofencing is a powerful marketing tool because it allows businesses to target their customers with pinpoint accuracy. By using geofencing, businesses can send messages to people who are currently in their store, or who are within a certain radius of their store. This makes it the perfect tool for local businesses who want to drive traffic to their store.
For example, let's say you're a restaurant owner and you want to offer a special deal to people who are currently in your restaurant. You can use geofencing to send them a notification about the deal right on their phones. Or let's say you're a retailer and you want to offer free shipping to people who are within 10 miles of your store. You can use geofencing to do that too!
The possibilities are endless, and geofencing is quickly becoming one of the most popular tools in marketing.
Justin Croxton is the CEO of propellant media, a digital advertising, and tech company, based out of Atlanta and Charlotte, specializing in geofencing.