If you've ever heard the phrase “truth in advertising,” there's a reason it exists. Back in the late 19th century, advertising was unregulated and companies would make all sorts of outrageous claims about their products.
Even with more regulations in place, there are still a lot of inaccuracies and misrepresentation in marketing. In this episode, we discuss how things can be done more honestly and authentically.
Now, you may be thinking: “Isn't marketing about exaggerating the truth a little bit in order to make a product or service sound more appealing?” And, while that may be partially true, there's a fine line between spinning a story and downright lying. So today we're going to be discussing what constitutes inaccuracies and misrepresentation in marketing, what some of the consequences can be, and how to go about marketing your product or service in a more honest and authentic way.
Our guest is Ashleigh Chanel, a world-traveling lover of charcuterie boards (just like show host, David Baer) and CEO of Make Your Mark Digital Marketing Agency.
Ashleigh and her team have consistently added monthly 5 and 6-figure revenue to their clients' top-line — product, service, and local businesses alike, through organic and paid advertising. Their specialty is positioning their clients as authorities in their industries, gaining the trust of their ideal audiences, and building a highly profitable businesses.
Visit Ashleigh's website at makeyourmarkconsulting.com
Find Ashleigh on Instagram at @ashleighchanel