Before you can build a business around a tribe of believers and supporters, you first need to build a list. In this video, you're going to learn how Facebook may well be the smartest platform you can leverage to do that.
Not only can you build a list and a tribe using Facebook, but you can also profit from it, and in the next few minutes I'm going to show you how and why Facebook is the ideal solution to get more leads, nurture those leads, and get them to spend money with you.
No matter what kind of business you are in!
But before we get started, let's talk about the way you're probably doing things now. Maybe you've got a website that you hired someone to build for you because, let's face it, you've got a business to run. The site might look great, but how good of a job is it doing capturing new leads and converting them into buyers?
And that's assuming you're getting people to see your website in the first place. Well, what if you could take the most important components of your website and place them right inside Facebook, where billions of people can be found every day?
Of course, you don't need billions of people to see your offer, but if only a tiny fraction of Facebook users – targeted users – engaged with you, you'd probably be a lot better off than you are now.
So let's dive in to take a look at a simple system you can have in place to grow your list and your tribe, resulting in more revenue for you and your business… all of which you can have in place in a matter of hours.
STEP 1: Turn your Fan Page into a Lead Capture Machine
Most Fan Pages are underutilized, not employing any real strategy to help a business grow. But what if your Fan Page had one main purpose? To build your email list.
Facebook has developed relationships with dozens of marketing partners who have developed tools to work directly with Facebook's vast database. One of these tools, called 22Social, is going to help us on our journey today.
Traditionally, businesses build their email lists by asking people to fill out a form in exchange for access to something like a PDF, video training, or chance to win something. With 22Social, which you can set up right inside your Facebook Fan Page, you don't have to worry about getting a fake or secondary email address, because when people request to join your list with this tool, users give permission to share their Facebook authenticated information Including their email address…Everything's integrated into Facebook.
You can easily set up a 22Social “App” to capture leads, offer a PDF, video, or other giveaway, and add that new contact to a list managed by your connected email service provider (like Ontraport, GetResponse, or Aweber, just to name a few)
STEP 2: Interact with Your Tribe
Getting people onto a list is one thing, but developing a relationship with them is even more powerful. And because Facebook is a social platform, it seems only logical to interact with your growing community where they are already hanging out. That's why hosting presentations, webinars, and Q&A sessions on your Fan Page using 22Social is so important.
Not only can you foster engagement among your growing community, but you can also learn what's important to them so you can respond with better offerings from your business. Most businesses neglect opportunities like this. But those who do, stand out among their prospects and have a much better chance of growth and success.
STEP 3: Make it Easy for People To Buy
Once you've trained your tribe to interact with you on Facebook, it's smart to keep sending them back to your Fan Page for more. And that includes sending them to your offers. Got a special discount offer or voucher to sell them? Want to have them book (and pre-pay for) an appointment? Have you got a digital or physical product for sale? You can use a 22Social “App” to display your offer and even collect payment.
So there you have it… three steps for building your list, growing your tribe, and making more sales using Facebook.
First we looked at how to turn your Facebook Fan Page into a Lead Capture Machine.
Then I showed you a simple way to Interact with Your Tribe.
And, finally, we talked about how to Make it Easy for People To Buy From You. Now it's your turn to put these tools into place for your business.
To explore even more of what you can do with 22Social check out their website here …and be sure to watch for a special discount offer from me on that page.