Sure you know you need to be creating great content for your website. But coming up with the perfect idea seems to always get in the way of you moving forward, right? It's a common problem.
The fact is that there really are an endless number of topics to write about, it’s just a case of figuring them out! Here are 3 different ways to brainstorm new content ideas when you’re feeling stuck:
Tip 1: Do Some Keyword Research
Most online content is written with one big goal in mind: to show up on search engine results, and preferably in the first few pages of the results. As you may already know, placing keywords strategically in your content is what will help you garner a bigger audience for your content. This doesn’t mean stuffing your content with keywords to the point that it becomes unreadable. After all, there are actual humans out there looking for answers to their questions, so if your site is packed with garbage, they'll be certain to click away pretty fast.
However, when you do some keyword research, it can help you come up with some good ideas of what to write about! So search for your general sub topic and then make titles based off the specific keyword phrases people are searching for. The best thing is there’s already a potential audience searching for this content!
Tip 2: Have A Quick Browse Online
There is so much content already available online that you might worry that everything’s been done before. The truth is, though, that browsing what others have written can be a great way to spark ideas about sharing a unique perspective of your own.
I'm not suggesting that you copy what others are writing or saying… this is really about sparking completely new ideas. Look at blogs, forums, and other authority sites, and see what people are talking about. Have a look at what people want or the issues they are facing. It’s particularly useful to see which questions people are asking on forums or in blog comments. Writing on these topics means you can truly tap into the needs of your market.
Tip 3: Create a Mind Map
A mind map is one of the most effective brainstorming tools I've found for creating content (I also use mind maps for creating entire courses). Write down your keyword or base topic/product on a piece of paper, and try to think about the ‘what’, ‘why’, ‘who’, ‘how’, and ‘where’ topics that can be created.
For example, let’s say your keyword is hair color. Some topics you could come up with are “What is Hair Coloring?”, “Why You Should Color Your Hair With X Hair Product”, “Who is Henna Hair Color Suitable For?”, “How to Color Hair Easily At Home”, and “Best Salons to Visit if You Want to Color Your Hair in X City”. And continue with more linked topics from each one of those. It’s that easy!
These tips aren’t hard to implement, it’s simply a case of getting yourself into the habit of regular brainstorming. And don’t forget to keep a notebook with you for those occasions when ideas come to you at the least expected times!
BONUS Tip: Follow a Formula
Creating content that converts can be quick and easy when you have a system or a formula in place. What sort of formula am I talking about? Well, to make it simple, I’ve put together a handy-dandy FREE checklist to help you out. Grab your copy here.