Year after year, Google continues to refine their search algorithm more times than you'd expect. The reason for constant changes are many, but occasionally they make some really big ones.
Now, if your a business owner with a website, these changes from Google aren't the types of things you need to stay on top of. But if your business is engaging in any sort of SEO (search engine optimization) activities, either in-house or using an SEO service provider, it's important to know what kinds of things might have a negative impact on your search result rankings… so you can fix them.
Here's a great infographic (the first animated one I've seen) that reviews the biggest changes Google made over the course of 2016.
Google's Biggest Search Algorithm Updates Of 2016 – a visual representation by E2M