Funnel Process Overview

PHASE 1: Research – $3,750

CALL #1

• General business overview and specific goals

• Detailed product catalog

• Sales process (current)

• Marketing process (current)

• Current results

• Competitors

• Monthly advertising budget

• Existing content (blog, videos, etc.)

• Communities and communication (email list, groups, etc.)

• Current marketing software (page builder, WordPress, autoresponder)

 

CALL #2 (2 weeks later)

• Review findings

• Correct and adjust

• Next steps

 

CALL #3 (1 week later)

• Customer avatar

• Brand Archetype

• Value Ladder

• Blueprint

• Page Mockups

• Email copy outlines

 

PHASE 2: The Build – $4,500-$20,000

• Get access to assets

• Confirm division of responsibilities (who is doing what?)

• Confirm schedule

• Build, connect, and test

 

PHASE 3: Traffic & Optimization

• Maintenance (updates, changes, emergency resolutions, tech-based tweaks) – $495/mo

• Optimization (reporting, analytics, split-testing, adjustments) – $495/mo

• Media buying and/or organic traffic – $500-$6,000/mo (depending on ad spend or content plan)