BuzzSumo recently conducted a study of over a billion Facebook posts from more than 30 million fan pages. They compiled their findings in this great slide presentation.
On slide number 3, you see the core findings of the study, which include the types of posts that get the most engagements, length of text in posts, and even the length of articles linked from posts.
This is really useful data for anyone looking to use Facebook more strategically in marketing their business… and especially worthwhile for professional coaches who are struggling to figure out just how to use Facebook to grow their practice.
Facebook is continuing to play a bigger and bigger role in content discovery, outpacing Google and other major hubs on the web. Articles in Fortune and The New York Times have covered this shift, and this BuzzSumo study demonstrates that the trend continues.
If you are looking to more effectively leverage Facebook (and other social platforms) in your coaching business, but could use a bit of guidance, you might be interested in The Social Marketing Mastermind. It's a training platform for all things social marketing, along with a private Facebook group where you can ask questions an share your success stories. You can join today and take it for a test drive for just $1.