I want to discuss a common problem with the way most businesses approach advertising. This is important because as the number of places and ways you can advertise continues to increase, the confusion and waste increases too. That’s why it’s worth stepping back and thinking about a smarter, more strategic way to approach ads. And if you’re […]

In one six year stretch, the All American Insurance Agency generated $715,362.85 in new home and or auto insurance premiums from existing client referrals. And because they’re in the insurance industry, that means a portion of that revenue was recurring. By 2015, more than one third of the agency’s overall revenue came from their referral […]

Dan Kennedy and I spent 45 minutes on a call together yesterday. To be clear, there were 114 others on the call too. It was a gathering of members from a Mastermind I belong to, run by Brian Kurtz. And Dan (who is a direct response marketing legend, in case you don’t know) was there […]

The most important thing to know about direct marketing is that it’s at the core of marketing. It’s simply “marketing” with a different set of tools and tactics, and an expectation for a clearly defined outcome to occur. And if you want to do more than have conversations, then you need to use those tools […]

It is clear that “word of mouth” or referral business is one of the most effective methods to generate new clients while concurrently strengthening relationships with your existing client base. But despite the fact that it is extremely powerful and practically totally free (or at most expenses very little), really couple of company owner or coaches use it anywhere near […]