It doesn’t matter what you’re doing by way of online content… everything you do eventually needs to drive people to your business. And yet, I’m regularly talking with business owners who say “I tried [social media, facebook ads, YouTube ads, SEO, etc.], and it doesn’t work.” But there’s a common thread among these businesses: most […]

Getting attention in an extremely noisy online marketplace can be tough for any business. Not only are there a slew of other advertisers competing for the attention of your prospective customers… there are also distractions ranging from political and social issues to viral social media memes and videos. What’s a business to do? One highly […]

Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already […]

I’m going to assume you already know the importance of online reviews. More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business. In fact, as a savvy business owner, you’ve undoubtedly heeded the advice about claiming your listings, optimizing your profiles on review sites, and […]

If you own a business, you’re probably always looking for ways to attract more clients and grow your revenue. But so many marketing tasks require too much “additional work.” You probably didn’t get into business to spend all your time prospecting and all your profits trying to attract new leads, right? Well, what if we […]