Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already […]

I’m going to assume you already know the importance of online reviews. More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business. In fact, as a savvy business owner, you’ve undoubtedly heeded the advice about claiming your listings, optimizing your profiles on review sites, and […]

If you own a business, you’re probably always looking for ways to attract more clients and grow your revenue. But so many marketing tasks require too much “additional work.” You probably didn’t get into business to spend all your time prospecting and all your profits trying to attract new leads, right? Well, what if we […]

It’s not hard to argue that Buzzfeed is a content powerhouse. But the truth is, not everyone loves the site. In fact, for those who come from serious journalistic backgrounds or who are focused on delivering ‘high quality’ content, Buzzfeed is often considered a joke. But at the end of the day, Buzzfeed is also […]

Back around 2009, I started this site as a blog about, well, marketing. Oh man how things have changed. What started as a hobby soon became a consulting business. Then I added training. …and then marketing services. Today, Baer On Marketing serves as marketing partner to professionals in the worlds of consulting, financial and insurance, […]