In this episode, More Perfect Marketing welcomes our very first guest – the energetic and brilliant Lizi Mahoney. Lizi is […]

A unique selling proposition or USP is a way to succinctly outline how your business, product, or service is different

Direct Mail marketing is often overlooked. But it shouldn’t be. For businesses small and large, it can offer a tremendous

Sometimes the marketing channels you using just aren’t cutting it… and you need to find a way to expand or

Facebook ads can be highly effective… but most businesses fail to see the success with them they’ve been promised. In